Four Sides Model
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The four sides model (also known as communication square or four ears model) is a communication model by Friedemann Schulz von Thun. According to this model every news has four messages. The four sides of the news are fact, self-revealing, relationship and appeal.The communication square describes the multi-layered structure of human utterance. It combines the postulate (second axiom) of Paul Watzlawick, that every communication has got a content and a relationship as...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The four sides model (also known as communication square or four ears model) is a communication model by Friedemann Schulz von Thun. According to this model every news has four messages. The four sides of the news are fact, self-revealing, relationship and appeal.The communication square describes the multi-layered structure of human utterance. It combines the postulate (second axiom) of Paul Watzlawick, that every communication has got a content and a relationship aspect, with the three sides of the Organon model by Karl Bühler, that every information contains something about the matter, the sender and the receiver. Such models are familiar in the linguastic as models of the speech act.
