Foundations of a Customer- Oriented Strategy
Andreas Hart
Broschiertes Buch

Foundations of a Customer- Oriented Strategy

Integration and Involvement

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Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (di gital) information products. Societal, technological, and organizational chan ges offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to main tain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution ...