Gebundenes Buch

Fostering Consumer Well-Being

Theory, Evidence, and Policy

Herausgegeben: Sonmez, Fatih

Beschreibung

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.

Autor

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.

Produktdetails

• International Series on Consumer Science
• Verlag: Springer / Springer Nature Switzerland / Springer, Berlin
• Artikelnr. des Verlages: 978-3-031-59143-3
• 2024
• Seitenzahl: 372
• Erscheinungstermin: 22. Juni 2024
• Englisch
• Abmessung: 241mm x 160mm x 26mm
• Gewicht: 666g
• ISBN-13: 9783031591433
• ISBN-10: 3031591437
• Artikelnr.: 70225818