Foreign Market Entry Strategies Adopted by Firms in Kenya's EPZ
Anthony Muriungi
Broschiertes Buch

Foreign Market Entry Strategies Adopted by Firms in Kenya's EPZ

International Market Entry Strategies for foreign Firms in Kenya' Export processing Zone, The Benefit of EPZ

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The increasing globalization of business,the changing face of global political landscape, increased diffusion of political boundaries and the changing forms of governance structures for international firms requires a continuous examination and evaluation of factors that influence entry mode decisions in any foreign market.This study established that majority firms operating in Kenya EPZ were wholly owned and controlled subsidiaries,in the absence of host countries restrictions firms would be encouraged to go for more control and ownership structures in the Kenya s EPZ.Technology and proprietar...