Flow in Online Search Behavior
Saeran Doh
Broschiertes Buch

Flow in Online Search Behavior

Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior

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This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments,...