Financial Times Guide to Business Networking, The
How to use the power of online and offline networking for business success
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‘A great practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, Author of Recommended and And Death Came Third
Whether you’re looking to move up the career ladder or set up and grow your own business, networking is a core skill that every business professional must master. Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. Done correctly, networking will increase your pool of contacts, build awareness of what you do, motivate those valuable referrals and identify career-enhancing job openings. But what’s the best way to do it?
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include brand new chapters on how to generate referrals and new business via your network, how to boost your confidence both online and offline, as well as up-to-date advice on social networking sites.
It will teach you everything you need to know to excel at networking including how to:
Successfully combine online and offline networking techniques
Get the right approach, attitude and behaviours to become a great networker
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
Build your reputation, visibility and personal brand both online and in person
Product Description
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, author of Recommended and And Death Came Third
Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites.
Successfully combine online and offline networking techniques
Develop the best networking approaches and behaviours
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
Backcover
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, author of Recommended and And Death Came Third
Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites.
Successfully combine online and offline networking techniques
Develop the best networking approaches and behaviours
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
About the author
Acknowledgements
Introduction
Part 1 The joined-up approach to business networking
1 Why network?
2 How to create opportunities via networking
3 Behave like a great networker
Part 2 Online and face-to-face networking options explored
4 Face-to-face options
5 Online networking options
6 Blogging
Part 3 Essential networking skills for the joined-up networker
7 An introduction to the FITTERTM process for successful networking
8 Making the right first impression
9 How to keep the conversation going
10 How to work a room
11 How to ask for referrals and introductions
12 How to build your own community
13 International networking
Part 4 Putting your joined-up approach to networking into action
14 Building your own successful joined-up networking strategy
15 Writing your joined-up networking plan
16 How to fit it all in
17 A final word about networking
Appendix 1: Useful Financial Times articles
Glossary
Further resources
Index
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, Author of Recommended and And Death Came Third
Whether you’re looking to move up the career ladder or set up and grow your own business, networking is a core skill that every business professional must master. Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. Done correctly, networking will increase your pool of contacts, build awareness of what you do, motivate those valuable referrals and identify career-enhancing job openings. But what’s the best way to do it?
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include brand new chapters on how to generate referrals and new business via your network, how to boost your confidence both online and offline, as well as up-to-date advice on social networking sites.
It will teach you everything you need to know to excel at networking including how to:
Successfully combine online and offline networking techniques
Get the right approach, attitude and behaviours to become a great networker
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
Build your reputation, visibility and personal brand both online and in person
Product Description
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, author of Recommended and And Death Came Third
Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites.
Successfully combine online and offline networking techniques
Develop the best networking approaches and behaviours
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
Backcover
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’
Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute
'This practical and easy-to-read book will quickly get you the results you need from your network.'
Charlie Lawson, BNI UK and Ireland national director
‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’
Andy Lopata, author of Recommended and And Death Came Third
Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want.
The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites.
Successfully combine online and offline networking techniques
Develop the best networking approaches and behaviours
Make a great first impression, build rapport and generate strong business relationships
Talk to the right people, have productive conversations and effectively work a room
About the author
Acknowledgements
Introduction
Part 1 The joined-up approach to business networking
1 Why network?
2 How to create opportunities via networking
3 Behave like a great networker
Part 2 Online and face-to-face networking options explored
4 Face-to-face options
5 Online networking options
6 Blogging
Part 3 Essential networking skills for the joined-up networker
7 An introduction to the FITTERTM process for successful networking
8 Making the right first impression
9 How to keep the conversation going
10 How to work a room
11 How to ask for referrals and introductions
12 How to build your own community
13 International networking
Part 4 Putting your joined-up approach to networking into action
14 Building your own successful joined-up networking strategy
15 Writing your joined-up networking plan
16 How to fit it all in
17 A final word about networking
Appendix 1: Useful Financial Times articles
Glossary
Further resources
Index
'A great, practical guide to all aspects of networking - stuffed with lots of quick and easy tips to help you leverage the power of your network.' Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director 'A "must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.' Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. * Successfully combine online and offline networking techniques * Develop the best networking approaches and behaviours * Make a great first impression, build rapport and generate strong business relationships * Talk to the right people, have productive conversations and effectively work a room
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