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Fashion specific challenges occurring within the supply chain and how these can be approached using Fast Fashion

Based on the example of the Spanish clothing retailer Zara

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Seminar paper from the year 2015 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The purpose of this chapter is to identify how fashion specific challenges, that occur within the supply chain, can be approached using Fast Fashion. It will be explained what sub strategies Fast Fashion consists of and how these can solve the problems of the fashion industry. The focus is on strategic aspects of Supply Chain Management.First of all the focus of this academic paper lies on the conceptual fundamenta...