Fashion Communication
Broschiertes Buch

Fashion Communication

Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Herausgegeben: Sádaba, Teresa; Kalbaska, Nadzeya; Cominelli, Francesca; Cantoni, Lorenzo; Torregrosa Puig, Marta
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners ...