Mark Tungate

Broschiertes Buch

Fashion Brands

Beschreibung

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

Autor

Mark Tungate is the author of the books Adland, Branded Beauty and Branded Male. He writes a weekly column for the French media magazine Strategies, and he is co-author of The Epica Book, an annual review of the best European advertising. Alongside his writing, he teaches at Parsons School of Art and Design in Paris, France.

Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 242
• Erscheinungstermin: 3. Oktober 2012
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 372g
• ISBN-13: 9780749464462
• ISBN-10: 0749464461
• Artikelnr.: 34158974