Fantasies of Hong Kong Disneyland
Jenny Banh
Gebundenes Buch

Fantasies of Hong Kong Disneyland

Attempted Indigenizations of Space, Labor, and Consumption

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Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.