Gebundenes Buch

Fair Trade in Csr Strategy of Global Retailers

Beschreibung

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Autor

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-39568-9
• 2015 edition
• Seitenzahl: 205
• Erscheinungstermin: 17. Februar 2015
• Englisch
• Abmessung: 216mm x 142mm x 18mm
• Gewicht: 409g
• ISBN-13: 9781137395689
• ISBN-10: 1137395680
• Artikelnr.: 41641201