Factors influencing the adoption of internet banking in South India
Ramola Premalatha
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Factors influencing the adoption of internet banking in South India

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Study on adoption of information technology has always been an important challenge for practitioners and academicians. Internet banking customer is more profitable to the banks but still, 93 percent of the banking customers are not using Internet banking in India. If all the banking customers adopt internet banking, the benefits of banks will be increased which in turn be useful to expand the branches in rural areas, provide more employment opportunities, increase in transactions and increase in cash flow. Banks are the backbone of the economy as its benefits can enhance the economic developme...