Factors Influencing Consumer Preferences for Green Products

Factors Influencing Consumer Preferences for Green Products

A study in and around Kolkata(West Bengal, India) for Green Cosmetic and Food Products

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The concept of environmental consciousness has become a necessity to save the mankind. It is evident that the feeling for the health of environment and consumers is being resulted in the emergence of the usage of green products at the cost of traditional or conventional products. However, the magnitude of usage of green products is much behind the ideal one to safeguard the consumers and environment at large. Thus stretching the incidence and depth of usage of green products is a must. It is necessary to know the factors which insist to go for the green products. This study has been undertaken...