The first official account of the iconic record label.
Martin Aston has been writing about and reviewing music since 1984. He has a particularly deep appreciation for the independent music scene. He is the author of two previous books: Pulp (MacMillan, 1995) and Björkgraphy (Simon & Schuster, 1996). 'I've until now avoided writing more books as I enjoy occasionally leaving the house,' he says. 'Writing Facing the Other Way: The Story Of 4AD has reminded me of this luxury. But it's been as compelling as it's been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again.' Martin has also written for a variety of publications including MOJO, Q, Guardian, The Times, Attitude, Radio Times and BBC Music Online.
