Exploring the Role of Social Media and Mobile Apps
for Choosing a Restaurant; Evidence from Tehran
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Today, most people in most countries share their everyday experiences on social networks. This is especially true about dining out, especially among young people and students. Restaurants advertise in a variety of ways, and it is not in a way that the whole forum for exchanging of information is freely available to customers, and the make an impression in others through sharing their experiences, but the owners of the restaurants also produce films, photos, alluring clips, banners, etc. to encourage people to come to their restaurants. The present research, based on the findings of the previou...
Today, most people in most countries share their everyday experiences on social networks. This is especially true about dining out, especially among young people and students. Restaurants advertise in a variety of ways, and it is not in a way that the whole forum for exchanging of information is freely available to customers, and the make an impression in others through sharing their experiences, but the owners of the restaurants also produce films, photos, alluring clips, banners, etc. to encourage people to come to their restaurants. The present research, based on the findings of the previous researches on the role of social networks and applications in choosing a restaurant, as well as a field study of this topic in the form of a qualitative survey that employs a semi-structured interview, generally tries to answer this question: Does social networking affect choosing a restaurant in Tehran? And if yes, in what process is this effect produced?
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