Exploring the Potential of Neurosciences in Change Management
Martin Kupiek
Broschiertes Buch

Exploring the Potential of Neurosciences in Change Management

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The book examines whether neuroscience can make a contribution to the enhancement of current concepts in organizational Change Management. The theory of Change Management was analyzed to identify those areas that are best suited for applying neuroscience knowledge. A critical reflection of the status of neuroscience research allowed to evaluate the potential regarding Change Management. One important result was that Change readiness concepts offer the greatest opportunities. The empirical research part encompassed the identification of discrete emotions and the measurement of their positive an...