Exploring the Cultural Logic of Translocal Marketplace Cultures
Joonas Rokka
Broschiertes Buch

Exploring the Cultural Logic of Translocal Marketplace Cultures

Essays on New Methods and Empirical Insights

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The aim of this book is to explore new forms of cultural production that are transforming the global marketplace cultures of today. Prior research has given rise to a number of viewpoints on how we should think about the accelerating globalization of markets and what particular cultural dynamics are at play in shaping the constantly evolving marketplace cultures. These include approaches stressing the logics of cultural assimilation or adaptation, modes of cultural globalization and glocalization as well as the postmodern fragmentation of markets. This book maps out central tendencies in cultu...