Iaroslava Blyshchuk
Broschiertes Buch

Exploring family business. Culture and values as a competitive advantage

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Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, TU Bergakademie Freiberg, language: English, abstract: Family businesses significantly contribute to the economy, employment rate, and development of every country around the globe. However, academic research on family businesses is relatively young and diversified. Therefore, this thesis conducts a report on the literature-based analysis on family business issues with a focus on culture and values in a strategic management perspective.The aim of this paper is to examine f...