Exploring Dimensions of Customer Satisfaction
Anne Mantel
Broschiertes Buch

Exploring Dimensions of Customer Satisfaction

A Qualitative Study

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Customer Satisfaction (CS) is often seen as the business idiom of long-term success due to an assumed link to profitability. Hence, numerous organisations have tried to measure CS to further increase its level. However, the vague definition of CS and its dimensions has mainly lead to failures of customer satisfaction measurement (CSM). It is the purpose of this dissertation to identify and explore the basic dimensions of CS in order to gain a better understanding of the area. The author Anne Mantel introduces the topic by presenting various definitions on CS and by identifying the following co...