Kim Lehman, Ian Fillis, Mark Wickham

Gebundenes Buch

Exploring Cultural Value

Beschreibung

Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.

Autor

Kim Lehman is Discipline Leader (Marketing) at the University of Tasmania. His research interests focus on the arts and cultural sectors and he has been published in the Journal of Business Research, the Journal of Marketing Management, and Annals of Tourism Research. Ian Fillis is Professor of Entrepreneurship at Liverpool Business School, Liverpool John Moores University. He is co-editor of The Handbook of Entrepreneurship and Marketing (2020) and Creative Marketing: An Extended Metaphor for Marketing in a New Age (2006). Mark Wickham is a Senior Lecturer at the University of Tasmania. He is co-author of Regional Economic Development: The Role of Regional Government in the Development of Internationally Competitive Industry Clusters (2014) and Marketing: Planning and Strategy (2012).

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 248
• Erscheinungstermin: 25. Januar 2021
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 515g
• ISBN-13: 9781789735161
• ISBN-10: 1789735165
• Artikelnr.: 60360620