Exploaring and Predicting Attitude and Behaviour Towards Green Hotels - Lidovskikh, Natalia
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With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a…mehr

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Produktbeschreibung
With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers.
Autorenporträt
Natalia Lidovskikh graduated Hospitality Institute in Switzerland. Completed Master degree in England majoring Marketing Management. In 2010 moved to China, where she was involved in PR and Advertising. At the same time founded social marketing company in Shanghai. Currently she is on her way of establishing her own advertising agency in Canada.