Exploaring and Predicting Attitude and Behaviour Towards Green Hotels
Natalia Lidovskikh
Broschiertes Buch

Exploaring and Predicting Attitude and Behaviour Towards Green Hotels

an Investigation of Consumers' Beliefs and Intention

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With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a c...