G. Foxall

Broschiertes Buch

Explaining Consumer Choice

Beschreibung

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Autor

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-54711-1
• 1st ed. 2007
• Seitenzahl: 272
• Erscheinungstermin: 27. Juni 2007
• Englisch
• Abmessung: 216mm x 140mm x 15mm
• Gewicht: 346g
• ISBN-13: 9781349547111
• ISBN-10: 1349547115
• Artikelnr.: 45580949