Wided Batat

Broschiertes Buch

Experiential Marketing

Case Studies in Customer Experience

Beschreibung

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

Autor

Wided Batat is Professor of Experiential Marketing and an internationally renowned expert on customer experience and digital transformation. She is the author of Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es (Routledge, 2019) and editor of Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge, 2019).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 348
• Erscheinungstermin: 28. Dezember 2020
• Englisch
• Abmessung: 246mm x 174mm x 19mm
• Gewicht: 621g
• ISBN-13: 9780367900915
• ISBN-10: 0367900912
• Artikelnr.: 59997810

Rezensionen

"This volume is set to be an essential resource for any professor teaching customer experience. The book draws on the knowledge of some of the best in field and provides insights that students will return to year after year. The vast array of cases from across multiple sectors means this book will likely have a regular place on my desk, rather than my bookshelf."

Ekant Veer, Professor of Marketing at the University of Canterbury, New Zealand

"Professor Batat's expertise in experiential marketing is applied once more successfully to business. The focus is on specific cases but moreover on making sure that the reader is challenged with questions and the adoption of new perspectives. This book is a must-read for anyone interested in customer experience and exemplary cases in different business domains."

Paula C. Peter, Professor of Marketing, San Diego State University, USA