Sam Tatam

Broschiertes Buch

Evolutionary Ideas

Unlocking ancient innovation to solve tomorrow's challenges

Beschreibung

In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrowâ s challenges, not by divining something the world has never seen, but by borrowing from yesterdayâ s solutions â often in the most unexpected ways.

Autor

Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and organisations.

Produktdetails

• Verlag: Harriman House Publishing
• Seitenzahl: 326
• Erscheinungstermin: 10. Mai 2022
• Englisch
• Abmessung: 212mm x 135mm x 26mm
• Gewicht: 454g
• ISBN-13: 9780857197870
• ISBN-10: 0857197878
• Artikelnr.: 62951819