Everyday Discourse and Common Sense

The Theory of Social Representations

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Thinking and talking in everyday life differs from thinking and talking in more formal contexts, and that difference is not always taken into account in social psychology. What is needed is an approach that sets the man and woman in the street as competent actors in their own right, rather than just pinpointing their alleged cognitive shortcomings. This book proposes the theory of Social Representations, which allows us to articulate collective and individual psychological processes, as a solution. The text begins with a general analysis of everyday thinking in psychology, discussing research ...