Eventful Cities
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Eventful Cities: cultural management and urban revitalisation aims to analyse the process of cultural event development, management and marketing, and link these processes to their wider cultural, social and economic context. The book provides a unique blend of practical and academic analysis, centred partly on the case study of the European Capitals of Culture (ECOC) over the past 20 years and also on a selection of major festivals and cities where the event has had an important element of development strategy. Cases will include: ECOC analysed - Glasgow, Brussels, Antwerp, Copenhagen, Stockholm, Lille, Cork, Bruges, Porto, Rotterdam, Santiago, Prague, Cracow, Bologna, Thessaloniki, Weimar, Lisbon, Dublin, Salamanca, Genoa and Graz. In addition, the development of the Cultural Capital concept worldwide will also be used to provide examples from Canada (Vancouver), Chile (Sanitago de Chile), and the USA (Austin).
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:
analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic contextprovides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategyexamines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.
Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified whichcan help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic contextprovides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategyexamines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.
Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified whichcan help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
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