Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry
Luc Olou
Broschiertes Buch

Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry

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Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: English, abstract: Issues of retention have become a very complex and multi-faced challenge for mobile operators. On one hand, intensifying competition and growing customer expectations have made it increasingly difficult in recent years for mobile operators to keep their subscribers and do it profitably. On the other hand, the availability and multiplicity of operators in the market, coupled with the multiplicity and variety of products and...