Jim Macnamara

Gebundenes Buch

Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

Beschreibung

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Autor

Jim Macnamara is Professor of Public Communication at the University of Technology Sydney (UTS). Previously CEO of a leading research company specializing in evaluation of communication, he is the author of 16 books on media and communication, including, most recently, Organizational Listening: The Missing Essential in Public Communication (2016).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 414
• Erscheinungstermin: 6. September 2017
• Englisch
• Abmessung: 240mm x 161mm x 27mm
• Gewicht: 784g
• ISBN-13: 9781138228573
• ISBN-10: 1138228575
• Artikelnr.: 49208852