André Schröder
Broschiertes Buch

Evaluating BP´s Renewable Energy Strategy

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Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Coventry University, course: MBA - Sustainable Strategy - from Planning to Implementation, language: English, abstract: The executive brief will cover BP¿s strategic business unit alternative energy and its three main products: solar, wind and biofuels. The critical evaluation showed the external and internal influences of BP¿s strategy in this business field as well as the strengths and weaknesses. There is a higher awareness towards the climate change because of environm...