Giulia Crisanti

Gebundenes Buch

Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886-2015

Beschreibung

Is globalization still an American-driven process (or has it ever been)? Through a comparative analysis of the attempted coca-colonization of France and Italy, the book provides a new glocal history of America's most popular corporations and the resistance against their globalizing force.

Autor

Giulia Crisanti, Ph.D., (2021), Fordham University, is a Research Fellow at Sapienza University of Rome. Her main areas of expertise include the postwar Americanization of Western Europe and business history. She has published articles on American-Italian relations. She currently teaches a "US History" Course at the University of Pisa. For Europeans Are Lovin'It?, Giulia Crisanti received the 2022 EAAS Rob Kroes Award.

Produktdetails

• Verlag: de Gruyter Brill
• Seitenzahl: 352
• Erscheinungstermin: 28. September 2023
• Englisch
• Abmessung: 240mm x 160mm x 26mm
• Gewicht: 646g
• ISBN-13: 9789004678835
• ISBN-10: 9004678832
• Artikelnr.: 68111551