European Logistics

European Logistics

Markets, Management and Strategy

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Highly successful in hardcover, this analysis of both the current status of logistic and its future role in European business is now available in paperback for students of logistic, distribution, strategy and international business. Logistic in Europe is undergoing a period of unprecedented change. The Single European Market, German unification and reform in eastern Europe have together had a major impact on the continent, with inevitable consequences for logistics. At company level, there is also increasing petition from the newly industrialized countries of the Pacific Rim, not to mention th...