Gebundenes Buch

Ethics in Marketing and Communications

Towards a Global Perspective

Herausgegeben: McKinley, M.

Beschreibung

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Autor

MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-35855-3
• 2012 edition
• Seitenzahl: 130
• Erscheinungstermin: 13. Dezember 2011
• Englisch
• Abmessung: 225mm x 146mm x 17mm
• Gewicht: 273g
• ISBN-13: 9780230358553
• ISBN-10: 0230358551
• Artikelnr.: 34739727

Rezensionen

'This book of research reinforces our comprehension of marketing as more than a functional area of organisations.' - Efma Journal