Wally Snyder (USA National Advertising Review Board)

Broschiertes Buch

Ethics in Advertising

Making the case for doing the right thing

Beschreibung

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Autor

Wally Snyder serves as Distinguished Visiting Professor at the University of Missouri, Professor and Senior Advisor for Advertising Ethics at Michigan State University, and Chair of the National Advertising Review Board, USA.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 200
• Erscheinungstermin: 9. November 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 302g
• ISBN-13: 9781138188990
• ISBN-10: 1138188999
• Artikelnr.: 45479420