Broschiertes Buch

Ethical Practice of Social Media in Public Relations

Beschreibung

This book provides the much needed research to understand social media's impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

Autor

Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 7. November 2018
• Englisch
• Abmessung: 226mm x 150mm x 18mm
• Gewicht: 399g
• ISBN-13: 9781138305915
• ISBN-10: 113830591X
• Artikelnr.: 48955247