Accessibly introducing the fundamental tools and ideas of visual meaning, this example-rich book an ideal primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology.
Accessibly introducing the fundamental tools and ideas of visual meaning, this example-rich book an ideal primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology.
Rachel R. Reynolds is Associate Professor of Communication and Graduate Faculty in Communication, Culture & Media at Drexel University in Philadelphia. She researches discourse and semiotics of race, immigration, and gender. Greg Niedt is an Instructor in the Liberal Arts department at the Pennsylvania Academy of the Fine Arts (PAFA) in Philadelphia. Greg's research focuses on how discourses of cultural, gender, and linguistic diversity are represented in the urban landscape.
Inhaltsangabe
1. How Is Seeing a Cultural Practice? 2. Cognition and Vision 3. Visual History Visual Culture Ideology 4. Photography Film and Visual Storytelling 5. Word Image Sound: What Is Multimodality? 6. Remediation and Intertextuality 7. Visual Persuasion and Political Life 8. Visual Encoding and Decoding in the Early 21st Century 9. Vision Technology and the Future
1. How Is Seeing a Cultural Practice? 2. Cognition and Vision 3. Visual History Visual Culture Ideology 4. Photography Film and Visual Storytelling 5. Word Image Sound: What Is Multimodality? 6. Remediation and Intertextuality 7. Visual Persuasion and Political Life 8. Visual Encoding and Decoding in the Early 21st Century 9. Vision Technology and the Future
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