Paul M Kaplan

Broschiertes Buch

Essentials of Thought Leadership and Content Marketing

Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Beschreibung

A comprehensive, practical, step-by-step guide to achieving content marketing success that's ideal for anyone who works with content marketing--whether in B2B or B2C business, for-profit, or nonprofit.ofit.

Autor

Paul M. Kaplan has worked in marketing for over fifteen years, focusing on content marketing and thought leadership, digital media, and product strategy for industry-leading companies, including Barnes & Noble, Inc., American Express, Broadridge Financial Solutions, and McGraw-Hill. Kaplan earned a BA from Yale College and an MBA from Yale School of Management. He is the author of five previous books and lives in New York.

Produktdetails

• Verlag: Linden Publishing
• Seitenzahl: 240
• Erscheinungstermin: 3. März 2020
• Englisch
• Abmessung: 230mm x 155mm x 17mm
• Gewicht: 326g
• ISBN-13: 9781610353168
• ISBN-10: 1610353161
• Artikelnr.: 49018309