Jane Martin, Jim Blythe

Broschiertes Buch

Essentials of Marketing

Beschreibung

A thorough insight into the core marketing concepts using real-life examples.   Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Autor

Jane Martin is a senior lecturer in marketing and Marketing Programme Leader at the University of Chester. She has taught in universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years. Professor Jim Blythe is the author of 18 textbooks and over 50 journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled and holds a private pilot's licence.

Produktdetails

• Verlag: Pearson Education Limited
• 8 ed
• Seitenzahl: 384
• Erscheinungstermin: 24. Februar 2023
• Englisch
• Abmessung: 262mm x 194mm x 17mm
• Gewicht: 704g
• ISBN-13: 9781292429533
• ISBN-10: 1292429534
• Artikelnr.: 66269441