Debra L. Stephens (USA University of Portland)

Broschiertes Buch

Essentials of Consumer Behavior

An Applied Approach

Beschreibung

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.

Autor

Debra L. Stephens is Associate Professor of Marketing at the University of Portland, USA. She has published in leading journals, including the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Ethics.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 228
• Erscheinungstermin: 1. März 2023
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 358g
• ISBN-13: 9780367426866
• ISBN-10: 0367426862
• Artikelnr.: 66690406