Mary Ellen Guffey, Dana Loewy

Broschiertes Buch

Essentials of Business Communication

Beschreibung

Employers want strong communicators who can think critically, collaborate effectively and use technology wisely. "Essentials of Business Communication," 13th Edition, by Guffey/Loewy helps you sharpen writing, speaking and teamwork skills while learning to use AI tools ethically and efficiently. Learn how to create resumes that pass AI-powered applicant tracking systems, build a standout LinkedIn profile, deliver polished presentations and interview with confidence. Chapter updates include timely topics like ethical AI use, hybrid and remote work, Zoom and Slack etiquette and digital privacy. Hands-on activities like Editing Challenges and Radical Rewrites, plus real-world model documents, help build skills that apply to your coursework and future career success.

Autor

A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University, a master's degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market.

Produktdetails

• Verlag: Cengage Learning
• 13th edition
• Seitenzahl: 500
• Erscheinungstermin: 23. Februar 2026
• Englisch
• ISBN-13: 9798214052137
• Artikelnr.: 75438454