Arch G. Woodside / Ellen Moore (eds.)

Gebundenes Buch

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Beschreibung

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

Produktdetails

• Verlag: Jai Press Inc.
• Seitenzahl: 236
• Erscheinungstermin: 14. August 2002
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 523g
• ISBN-13: 9780762308699
• ISBN-10: 0762308699
• Artikelnr.: 21413761