Essay about Christopher A. Bartlett, Sumantra Ghoshal:
André Berndt
Broschiertes Buch

Essay about Christopher A. Bartlett, Sumantra Ghoshal: "Managing Across Borders: The Transnational Solution"

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Essay from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: Excellent (Grade A), University of Jyväskylä (School of Business and Economics; Department of Management and Leadership), course: Competitive Strategies, language: English, abstract: The book "Managing Across Borders, The Transnational Solution" by Christopher A. Bartlett and Sumantra Ghoshal is about the challenges of international business particularly in 1980s. The authors divided the book in three main parts.The first part, called "The Transnational Challenge", deals mainly with...