Entrepreneurship
Context, Vision and Planning
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Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: ·An ethical emphasis illustrating the many social benefits of a successful business. ·A technological awareness due to a large number of computer and hi-tech industry examples. ·A chapter debating the future o...
Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: ·An ethical emphasis illustrating the many social benefits of a successful business. ·A technological awareness due to a large number of computer and hi-tech industry examples. ·A chapter debating the future of entrepreneurship. ·Guidance on how to develop a successful business plan. Author Biographies John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: ·Comprehensive teaching guide. ·Powerpoint slide presentation for a 12 lecture course. ·Testbank comprising of over 100 short answer questions (with answers). ·Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge
