Ian Chaston

Broschiertes Buch

Entrepreneurship and Innovation During Austerity

Surviving Beyond the Great Recession

Beschreibung

Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Autor

Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-45894-3
• 1st ed. 2013
• Seitenzahl: 276
• Erscheinungstermin: 30. Juli 2013
• Englisch
• Abmessung: 216mm x 140mm x 16mm
• Gewicht: 350g
• ISBN-13: 9781349458943
• ISBN-10: 1349458945
• Artikelnr.: 44711403