Entrepreneurship: A Case-Based Approach
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Entrepreneurship: A Case-Based Approach

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Entrepreneurship is the process of initiation, organization and management of a business venture based on a business opportunity. Some of the elements intrinsic to entrepreneurship are developing a business plan, acquiring the necessary material and financial resources, hiring the human resources, leadership, risk aversion, and accountability for success or failure. Entrepreneurship often arises with an incumbent risk, often economic. Besides innovation, a successful entrepreneur is perceived to have key attributes, such as risk-taking, uncertainty perception, advice taking, opportunity percep...