Luca Cacciolatti, Soo Hee Lee

Gebundenes Buch

Entrepreneurial Marketing for SMEs

Beschreibung

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

Autor

Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing. Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-53256-5
• 1st ed. 2015
• Seitenzahl: 215
• Erscheinungstermin: 26. Oktober 2015
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 380g
• ISBN-13: 9781137532565
• ISBN-10: 1137532564
• Artikelnr.: 42949809