Victor Odhiambo Athing

Broschiertes Buch

Enhancing Sales Force (Insurance)

Customer Relationship Management

Beschreibung

This book attempts to show the effects of customer relationship management (CRM) on sales force performance among insurance firms especially in Eldoret Town, Kenya. It undertook to establish the relationship between customer prospecting, customer relations on sales force performance and understanding customer expectations. This is a book based on primary research. This book will prove useful to Policy Makers, Academia, Researchers, and those Practicing Customer Relationship Management in day to day activities.

Autor

Actualmente a fazer doutoramento (Candidato) em Gestão Estratégica na Universidade de Nairobi. Detém o título de MPhil. Gestão de Marketing da Universidade de Moi, BBA - Marketing (Menor em Gestão) da Universidade de Bugema, e Diploma em Marketing.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 84
• Erscheinungstermin: 12. Juni 2018
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 144g
• ISBN-13: 9786139845699
• ISBN-10: 6139845696
• Artikelnr.: 53167410