Engaging Stakeholders in the Designing of a Service
Adeyanju Alade
Broschiertes Buch

Engaging Stakeholders in the Designing of a Service

A Case Study in the B2B Service Context

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This work aimed to contribute to the body of knowledge that explores the role of effective stakeholder engagement in the design of a service. A descriptive approach was used to propose a new process model in this study. This process model described how a standard stakeholder engagement framework could be applied with service design processes and tools towards the design of a service. Qualitative research methods were used to collect and analyse data in this study. Among other tools, service blueprint was used to explore the service touchpoints & essential issues that existed in the service off...