Employer Rating Portals
Sabrina Mezger
Broschiertes Buch

Employer Rating Portals

An influencing factor on the view of an employer's brand?

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A study was conducted looking at how Employer Rating Portals influence the view that potential applicants have on an employer's brand. Ever since Employer Rating Portals have evolved in the internet, companies are being even more challenged into becoming active in the social media world without actively choosing it for themselves. Employer Rating Portals give employees and applicants the possibility to express their opinion about an employer. This results in external people reading the comments and forming their own opinion about a company without experiencing it themselves. This passive form ...