Empirical study of retail self-service in the banks of Jharkhand
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This work helps to identify appropriate demographic segments where the self-service technology is still not widely adopted in Jharkhand. It also helps in finding the difference in preferences of customers, if any, between the public sector (SBI and Bank of India) and private sector (HDFC & ICICI) banks in Jharkhand regarding the self-service technology. The findings with respect to factors influencing customer preferences towards self-service technology has also been discussed.
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