Morris B. Holbrook, Vibrant Publishers

Broschiertes Buch

Emotions

Beschreibung

Emotions by Morris B. Holbrook explores the profound role of emotions in consumer behavior and marketing, providing a comprehensive examination of how emotional responses shape decision-making processes. In this groundbreaking work, Holbrook delves into the complex interplay between consumer emotions and their perceptions of products, brands, and services, offering insights that challenge traditional marketing models. This book presents a unique, multidisciplinary approach, integrating psychology, sociology, and consumer research to understand the emotional drivers behind purchasing decisions. Holbrook's exploration goes beyond the surface, examining how emotions influence not only short-term behaviors but also long-term brand loyalty and consumer relationships. With compelling case studies and practical examples, Emotions equips marketers, scholars, and business professionals with the tools to leverage emotional insights for creating impactful marketing strategies and enhancing customer engagement. For anyone seeking a deeper understanding of the emotional underpinnings of consumer behavior, this book provides a valuable framework to navigate the evolving landscape of consumer decision-making.

Autor

Morris B. Holbrook is the now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. Holbrook received his Bachelor's Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his Ph.D. in Marketing from Columbia University in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in areas such as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing, consumer behavior, and related areas with a special focus on issues concerning communication in general and aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, animal companions, and stereography in particular. His recent books and monographs include Postmodern Consumer Research: The Study of Consumption as Text (with Elizabeth C. Hirschman, SAGE, 1992); Daytime Television Game Shows and the Celebration of Merchandise: The Price Is Right (1993); The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (with Elizabeth C. Hirschman, 1993); Consumer Research: Introspective Essays on the Study of Consumption (SAGE, 1995); Consumer Value: A Framework for Analysis and Research (edited, 1999); Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music, Management, and Marketing-Related Themes (2007); Music, Movies, Meanings, and Markets: Cinemajazzamatazz (2011) and Consumer Behavior: New Essays on the Study of Consumption (2025). He lives with his wife Sally on the Upper West Side of Manhattan, where he pursues hobbies such as playing the piano and vibraphone, attending jazz and classical concerts, going to movies and the theater, collecting musical recordings, making stereographic photos, watching sunsets, taking long walks, window shopping, and being kind to cats.

Produktdetails

• Verlag: Vibrant Publishers
• Seitenzahl: 446
• Erscheinungstermin: 18. Juli 2025
• Englisch
• Abmessung: 229mm x 152mm x 24mm
• Gewicht: 642g
• ISBN-13: 9781636515335
• ISBN-10: 1636515339
• Artikelnr.: 74980533